On Friday, September 6th, we traveled to Chelsea to present to the MAC Cosmetics artists-in-training. As Bailey House is a long-time grantee of the MAC AIDS Fund, we had been asked to tell the new artists about the important work MAC supports – the services Bailey House provides to the community, and the impact of the MAC AIDS Fund grants. We came prepared with HIV statistics and facts as well as information on Bailey House programs, expecting it to be a teaching moment about the true reach of the epidemic in the US and in New York City. Instead we came away humbled by the artists’ knowledge around the epidemic, and by how much those in the room had been personally affected by HIV – whether by knowing someone living with HIV, or by experiencing the loss of a loved one.
The way MAC artists help organizations like Bailey House is by selling VIVA GLAM, a line of lipstick that was launched specifically as a grassroots campaign to raise funds for the HIV/AIDS epidemic; it always has a celebrity spokesperson who helps to raise awareness about HIV/AIDS and the MAC AIDS Fund. The campaign began in 1994 with RuPaul, and since then has featured such faces as Lady Gaga, Cyndi Lauper and Nicki Minaj. According to MAC, every cent goes directly to the MAC AIDS Fund to support HIV/AIDS services in the US and internationally. Every lipstick sold means $15 more for community-based organizations like Bailey House that provide housing and services to people impacted by HIV/AIDS.
The MAC artists genuinely care about HIV/AIDS issues and the people living with HIV/AIDS that the MAC VIVA GLAM lipstick sales support. Bailey House is deeply honored to be a recipient of MAC grants and a beneficiary of MAC volunteer initiatives, and extraordinarily grateful for the talented, compassionate MAC cosmetics artists who provide a voice for our clients each and every day.